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‘JSW Green Gear’ an exemplary initiative

Green Gear

‘JSW Green Gear’ an exemplary initiative

A joint effort by the Government and corporates is essential to push the use of electric vehicles in the country. A step in this direction has been taken JSW Group by announcing an incentive-rich policy for its employees. Labelled as ‘JSW Green Gear’, the policy is worth emulating by other major companies in the country. 


‘JSW Green Gear’, a recent initiative by Jindal South West (JSW) Group, is a hugely welcome step. It will not only help the employees of one of the biggest companies in the country to shift from ICE-run vehicles to EVs but also spread awareness about the benefits of electric mobility.

The Group has formulated a new EV policy, which has been labelled as ‘JSW Green Gear’. Under the policy, JSW Group will provide an incentive of up to Rs 3 lakh to its employees on purchase of four-wheeler and two-wheeler EVs. Those who opt for an EV will also get free-of-cost charging for their vehicles. Besides, they will be entitled to park their EVs in the Green Zones, which will be demarcated across all the JSW offices in the country.

  • Under the policy, JSW Group will provide an incentive of up to Rs 3 lakh to its employees on purchase of four-wheeler and two-wheeler EVs.
  • The employees ill be entitled to park their EVs in the Green Zones, which will be demarcated across all the JSW offices in the country.
  • Since transport sector is the third-largest emitter of CO2, there is a dire need to phase out internal combustion engine (ICE)-run vehicles systematically.

The incentives are sure to encourage more and more employees to make a changeover to EVs, which are undoubtedly more efficient and cost- effective than ICE-based vehicles. The new EV policy, which came into effect from January this year, should also serve as an example for other corporations in the country to follow and implement.

Founded by Sajjan Jindal in the year 1982, JSW Group is one the country’s leading conglomerates. It has a diversified business portfolio ranging from steel, mining and energy to infrastructure and software. The ‘JSW Green Gear’ initiative of the Group is aligned with the Nationally Determined Contributions (NDC) and Sustainable Development Scenarios (SDS) of the International Energy Agency (IEA).

The initiative is also a step towards achieving India’s goal of reaching net-zero carbon emissions by 2070, as enunciated by Prime Minister Narendra Modi at the COP26 summit in Glasgow. Since transport sector is the third-largest emitter of CO2, there is a dire need to phase out internal combustion engine (ICE)-run vehicles systematically as these are the main source of pollution.

ICE-based vehicles run on either petrol or diesel that produce CO2 and also pollute the environment. Dependency on ICE also increases the oil import bill of the country and puts a huge burden on its economy. A joint effort by the Government and the corporations is essential to replace ICE-run vehicles with EVs. The JSW Group’s initiative is a laudable step in that direction.